Woodbridge Television

Woodbridge Television serves as a vital community resource for Woodbridge Township, NJ, by providing accessible local programming that fosters civic engagement, supports educational initiatives, and promotes local culture.

When TV35 “The Woodbridge Channels” decided to rename themselves “Woodbridge Television,” it was time for the first redesign of their visual identity in nearly 30 years.

The waveforms of broadcast frequencies inspired a new red “W” logomark. This mark drove the identity, which was applied to all outlets from YouTube, social media, and crew apparel. It was repeated as a endless pattern throughout branded material.